Medway Multispeciality Hospitals is a premier digital platform in Chennai that connects patients with top-tier specialists across all major disciplines cardiology, orthopaedics, gastroenterology, nephrology, neurology, oncology, and more. Our aim: to become the go-to, highly-ranked destination for Chennai patients seeking reliable, timely, and advanced multispeciality care.

🟧 Challenges

• • Poor Google visibility for local search phrases like “best multispeciality hospital in Chennai”
    

• • Low organic traffic for high-intent healthcare keywords

• • Mobile page slowdowns leading to bounce rates

• • Limited online content addressing Chennai-specific patient concerns and procedures

🟩 Understanding Chennai’s Healthcare Needs

To develop a winning SEO strategy, we conducted extensive research into:

• • Local search behavior: terms like “best cardiac hospital in Chennai”, “orthopaedic surgeon near me”

• • Competitor analysis: how Apollo, Fortis, and local chains perform

• • Common urban treatment demands: e.g., heart stents, knee replacements, liver transplants

• • Geo-targeted keyword intent: preferences for English and Tamil

• • Regional preferences: neighborhoods like Kodambakkam, mogappair, chengalpattu and vilupuram

This groundwork shaped a location-first, speciality-focused SEO approach tailored for maximum impact.

✅ Comprehensive Strategy

🔧 Technical SEO Optimizations

• • Improved mobile speed (e.g., Lighthouse score 35→90)

• • Enhanced crawlability and indexing

• • Implemented structured medical schema for treatments and doctors

🔍 Keyword & On‑Page Strategy

• • Target long-tail phrases such as “best cardiac hospitals in Chennai”, “laparoscopic surgery Chennai”

• • Created specialty landing pages for each major department and locality

📝 Content Marketing

• • Published city-specific blog posts: “Managing diabetes in Chennai’s humid climate”, “Treating childhood asthma in kodambakkam schools”

• • Developed FAQs addressing patient concerns: admission processes, post-op care, teleconsultation

• • Featured doctor profiles and patient testimonials for authenticity and trust

📌 Local SEO & Google Business Optimization

• • Optimized Google Business Profile with precise location, contact, service list

• • Embedded review prompts to amplify social proof

• • Ensured NAP (Name, Address, Phone) consistency across local directories and citations

📈 Conversion & UX Improvements

• • Geotargeted landing pages with compelling CTAs

• • Tamil-language support and a WhatsApp chat button for instant connect

• • Clear treatment visuals, step-by-step guides, and inquiry forms

🧩 Analytics & Funnel Setup

• • Tracked every click—from Google result → landing page → inquiry (call, form, WhatsApp)

• • A/B tested CTAs (“Book Appointment” vs. “Talk to Expert on WhatsApp”)

📈 Results:

🚀 45% growth in organic traffic within 6 months
📍 Ranked on Google Page 1 for 25+ Chennai-focused multispeciality keywords
📱 Mobile page speed improved from ~35 to ~90 (Lighthouse score)
💬 3× increase in patient inquiries through WhatsApp and web forms
🏥 60+ location-specific pages created for key Chennai neighborhoods like Kodambakkam, Mogappair, Chengalpattu, and Viluppuram