VS Hospitals is a leading multispeciality hospital in Chennai, best known for its excellence in cancer care, advanced surgical oncology, and multispecialty treatments. The goal was to enhance its digital presence across oncology and specialty verticals, and drive more organic patient leads.

🟧 Challenges:

• Limited rankings for critical keywords like “best cancer hospital in Chennai” and “oncologist near me”
  
• Low traffic to key service pages due to unoptimized content
  
• Poor mobile site performance and slow loading time
  
• Minimal local visibility on Google Maps
  
• Low blog engagement with non-targeted topics

🟩 Understanding the Oncology & Multispecialty Space:

Before implementation, we focused on:

• Identifying top-performing cancer and multispeciality hospitals in Chennai (e.g., Apollo, Gleneagles, and Rela)
  
• Studying keyword behavior for services like radiation therapy, robotic surgery, orthopaedics, and neurology
  
• Understanding patient behavior from awareness (symptom search) to decision-making (booking a consultation)
  
• Spotting gaps in competitors’ SEO strategies, especially around long-tail queries

This allowed us to craft a strategy that made VS Hospitals not only visible but trustworthy.

✅ Our Strategy:

• Conducted full technical SEO audit and competitor keyword benchmarking
  
• Developed focused service pages targeting “oncologist in Chennai,” “robotic surgery hospital,” “cancer treatment in Chennai,” etc.
  
• Boosted mobile Lighthouse score from 40 to 90+
  
• Used schema markup for doctor listings, FAQs, and health articles
  
• Strengthened local SEO with map optimization, citation building, and review acquisition
  
• Published expert blog content for symptoms, treatments, and recovery advice
  
• Added direct conversion options: “Book an Appointment,” WhatsApp chat, and phone buttons

📈 Results:

🚀 45% increase in organic traffic in just 5 months
📍 Top 3 Google rankings for “best cancer hospital in Chennai” and “oncologist near me”
📱 Mobile speed improved drastically (from 40 to 91 on Lighthouse)
🗺️ Higher impressions and clicks from local Google Maps
💬 Boost in qualified patient leads through WhatsApp and appointment forms