CTS Speciality Hospital is a growing healthcare institution in Chennai, known for its specialized departments in gastroenterology, hepatology, nephrology, and critical care. Their goal was to improve online visibility, increase patient trust, and drive quality leads across multiple departments through an organic digital strategy.

🟧 Challenges:

• Low keyword rankings for competitive terms like “best gastro hospital in Chennai” and “hepatologist near me”

• Minimal organic website traffic despite an informative domain

• Slow mobile speed and under-optimized user experience

• Lack of SEO content around treatments, symptoms, and procedures

• Weak presence in Google’s local map pack

🟩 Understanding the Multispecialty Healthcare Market:

Before implementation, we conducted in-depth research:

• Mapped Chennai-based patient search trends across hepatology, gastroenterology, and nephrology

• Analyzed key competitors (Apollo Hospitals, Gleneagles, Rela Institute) and their SEO strategies

• Identified high-intent keyword gaps such as “liver transplant doctor Chennai,” “kidney specialist near me,” and “gastroenterology treatment”

• Evaluated site UX for bounce rates, navigation issues, and lead friction points

This led to a customized roadmap focused on content authority, local SEO dominance, and mobile-first optimization.

✅ Our Strategy:

• Performed a complete SEO audit and keyword gap analysis

• Created treatment-focused landing pages for liver cirrhosis, fatty liver, GI bleeding, dialysis, etc.

• Boosted mobile Lighthouse performance from 44 to 91

• Implemented FAQ and medical schema for all major pages

• Built a blog calendar focused on long-tail search queries (e.g., “what causes fatty liver in young adults”)

• Strengthened Google Business Profile with proper categories, photos, map embeds, and consistent NAP

• Integrated WhatsApp chat, simplified appointment forms, and sticky CTAs

📈 Results:

🚀 37% increase in organic traffic within 5 months
📍 Ranked on Google Page 1 for 25+ specialty keywords (gastroenterology, hepatology, nephrology)
📱 Mobile speed improved from 44 to 91 (Lighthouse score)
💬 2x increase in patient leads through WhatsApp and website forms
🗺️ Featured in top 3 Google map pack for “hepatologist in Chennai” and “gastroenterology hospital Chennai”