Deepa Hospital, a trusted name in multi-specialty care, needed a robust digital strategy to boost online visibility and patient engagement. With increasing competition in the healthcare sector, the hospital aimed to dominate local search rankings, drive more qualified leads, and establish authority in key specialties.

SEO Strategy Implemented:

• Local SEO Optimization
  Claimed and optimized Google Business Profile, added high-intent keywords like “best gynecologist in Chennai,” ensured NAP (Name, Address, Phone) consistency across directories.

• Content Marketing for Authority
  Published condition-focused blog posts, doctor profile pages, and treatment landing pages optimized with long-tail keywords (e.g., “piles treatment without surgery in Chennai”).

• On-Page Enhancements
  Improved metadata, page speed, mobile usability, and internal linking structure for better crawlability and user experience.

• Technical SEO
  Resolved crawl errors, implemented schema markup for medical FAQs and reviews, and optimized URL structure.

Lead Generation Tactics:

• Conversion-Oriented Landing Pages
  Created specialty-specific pages with appointment CTAs, embedded forms, and patient testimonials to build trust.

• WhatsApp & Call Integration
  Integrated quick-contact features for instant lead capture via mobile users.

• Targeted Ads + Retargeting
  Used Google Ads and Facebook retargeting to bring back high-intent visitors and convert them into appointments.

Results Achieved :

• 3X increase in organic traffic

• 60% boost in local map pack visibility

• 200+ monthly qualified leads via website and WhatsApp

Deepa Hospital’s SEO strategy positioned it as a top medical provider in the region, setting a scalable foundation for continued digital growth.