Dr. Aswin Krishna is a renowned liver specialist in Chennai, offering expert treatment for liver disorders such as fatty liver disease, hepatitis, cirrhosis, and liver failure. The goal was to enhance his digital footprint, build trust online, and attract highly qualified patients actively searching for liver-related care.

🟧 Challenges:

• Limited visibility on Google for liver-related keywords
  
• Website lacked optimized content for common liver diseases
  
• Poor local SEO performance in Chennai-based searches
  
• Slow mobile loading speed affecting user experience
  
• No structured strategy for generating patient inquiries or leads

🟩 Understanding the Liver Care Landscape:

Before execution, we focused on understanding:

• The most searched liver-related symptoms and treatments by local users
  
• Patient behavior when choosing liver specialists and hospitals
  
• Key competitors in Chennai such as Rela Hospital, Gleneagles, and Apollo Liver Centre
  
• What gaps existed in their content, keyword strategy, and technical performance

Based on this, we developed a positioning strategy to make Dr. Aswin Krishna the top liver care authority in Chennai using content, SEO, and local optimization.

✅ Our Strategy:

• Complete SEO audit and competitor keyword gap analysis
  
• Developed content targeting: “Best liver doctor in Chennai,” “fatty liver treatment,” “hepatitis specialist near me,” and “liver cirrhosis management”
  
• Created high-converting service pages with clear CTAs for appointments
  
• Implemented FAQ schema for visibility in featured snippets
  
• Boosted mobile page speed from 42 to 90 (Lighthouse score)
  
• Optimized Google Business Profile with service categories, photos, and reviews
  
• Enabled WhatsApp chat, click-to-call, and inquiry forms for conversion

📈 Results:

🚀 30% growth in organic traffic within 5 months
📍 Ranked on Google Page 1 for over 25 liver-related keywords
📱 Mobile performance improved from 42 to 90 (Lighthouse score)
💬 Notable increase in direct inquiries and appointment bookings through WhatsApp and website
⭐ More visibility in local map packs with consistent reviews and citations