Dr. Griffin M is a highly reputed urologist in Chennai, known for his expertise in treating kidney stones, prostate issues, urinary infections, and male infertility. The goal was to position him as the best urologist in Chennai and build a strong online presence that attracts organic, high-intent patient leads.

🟧 Challenges:

• Weak keyword presence for high-conversion queries like “best urologist in Chennai” and “laser kidney stone treatment”

• Low domain authority and minimal backlinks

• Lack of optimized service pages and FAQ content

• Poor visibility in Google’s local map pack

• Website performance issues on mobile (slow loading, poor interactivity)

🟩 Understanding the Urology Landscape:

Our team first studied:

• The top searched urology treatments and symptoms in Chennai

• Patient behavior and search funnel — from symptom-based searches to selecting a doctor

• Competitive landscape featuring Apollo, Kauvery, and Medway urologists

• Keyword gaps in competitor blogs, doctor profiles, and Google My Business listings

This helped us create a content and SEO roadmap tailored to outrank local competition and improve patient trust.

✅ Our Strategy:

• Performed technical SEO audit and on-page optimization

• Created high-performing landing pages for services like “kidney stone laser treatment,” “prostate enlargement treatment,” and “UTI specialist in Chennai”

• Targeted keywords such as “Best Urologist in Chennai,” “urologist near me,” and “kidney specialist doctor Chennai”

• Optimized Google Business Profile with local keywords, services, photos, and patient reviews

• Improved Lighthouse mobile score from 46 to 92

• Implemented schema markup for medical FAQs, doctor profile, and articles

• Added WhatsApp chat, “Call Now” buttons, and quick appointment forms for conversions

📈 Results:

🚀 40% increase in organic traffic in 5 months
📍 Ranked on Google Page 1 for “Best Urologist in Chennai” and 15+ treatment-related keywords
📱 Mobile performance improved from 46 to 92
🗺️ Dominated local map pack visibility in urology-related searches
💬 2x increase in qualified leads through WhatsApp, form fills, and direct calls