Dr. Omer Sheriff is a highly trusted Trauma Surgeon, Joint Replacement Surgeon, and Sports & Spine Specialist based in Kolathur, Chennai. The goal of our digital strategy was to position his practice as a top online destination for patients seeking expert orthopedic care across North and Central Chennai.

🟧 Challenges:

• Poor visibility for local searches like “best orthopedic surgeon in Kolathur” or “sports injury doctor near me”

• Low organic traffic from high-intent orthopedic queries

• Limited content on location-specific treatments (e.g., joint pain, fractures, spine surgery)

• Underutilized mobile experience and conversion tools

🟩 Understanding the Orthopedic Landscape in Chennai:

We conducted deep market and keyword research on:

• Local patient behavior around search terms like “knee replacement in Chennai,” “orthopedic trauma hospital near Kolathur,” and “best doctor for back pain”

• Competitive benchmarking against top platforms (e.g., Practo, Apollo, Kauvery, Lybrate)

• Analysis of orthopedic needs in urban Chennai — particularly among young adults, athletes, and the elderly

• Geo-targeted search intent for neighborhoods like Villivakkam, Perambur, Anna Nagar, and Madhavaram

This helped us craft a location-first, condition-specific content plan to drive visibility and patient engagement.

✅ Our Strategy:

1. Technical SEO Upgrades:

• Boosted mobile speed score from 40 to 90+ for faster patient access

• Fixed crawl issues and added structured data (Medical Schema for Surgeon and Clinic)

2. Orthopedic Keyword Targeting:

• Long-tail keyword focus: “orthopedic surgeon in Kolathur,” “ACL tear treatment in Chennai,” “hip replacement surgery near me”

3. Content Marketing:

• Created localized blogs and landing pages for:
  • Joint replacement (knee, hip, shoulder)

  • Trauma care (fractures, emergency ortho care)

  • Sports injuries (ACL, meniscus, rotator cuff)

  • Spine treatments (slipped disc, sciatica)

• Built FAQs around patient questions about pain management, surgery recovery, and physiotherapy

4. Local SEO Optimization:

• Enhanced Google Business Profile with updated service areas, patient reviews, and appointment links

• Achieved NAP consistency across local directories (Justdial, Sulekha, Practo)

• Used map-targeted content for neighborhoods across Chennai North

5. Landing Page & Conversion Funnel:

• Designed high-converting landing pages with:
  • Multilingual content (English & Tamil)

  • CTAs with phone & WhatsApp booking

  • Trust signals (ratings, testimonials, photos)

• Set up conversion tracking from SEO > visit > lead (call/chat/form)

📈 Results:

🚀 50% growth in organic traffic in 4 months
📍 Ranked on Page 1 for 20+ Chennai-specific orthopedic keywords
📱 Mobile speed improved from 40 to 91 (Lighthouse)
💬 3X increase in patient bookings via WhatsApp & website forms
📌 30+ geo-optimized pages targeting key localities like Kolathur,Perambur, kadirvedu, Ambattur, Madhavaram, and more.