✅ Dr. Griffin M & Dr. Annie Flora G

Leading Specialists in Urology, Kidney Transplant, Dermatology & Hair Restoration

Dr. Griffin M, a top urologist and kidney transplant surgeon, and Dr. Annie Flora G, a leading aesthetic dermatologist and hair transplant specialist, partnered to elevate their digital footprint and attract high-intent patients in Chennai. The objective was to improve visibility, strengthen brand trust, and convert online visitors into consultations.

🟧 Challenges:

• Low Google rankings for urology, dermatology, and hair transplant keywords

• Lack of optimized content for common patient searches like kidney stone treatment, acne solutions, and PRP hair therapy

• Poor mobile speed and limited SEO structuring on their websites

• Inactive Google Business Profiles with minimal reviews and outdated visuals

• No systems for lead generation via inquiry forms or chat tools

🟩 Market Insights:

We analyzed:

• What patients were searching for in the domains of urology, men’s health, skincare, and hair loss

• How patients evaluated specialists in Chennai before booking appointments

• Content and SEO gaps in competitors like Apollo, Oliva Clinic, and Rela Hospital

• The importance of strong Google Maps presence and visual proof (testimonials, before-afters)

Using this data, we devised a dual-specialty strategy to position both doctors as trusted authorities in their fields.

✅ Our Strategy:

• Comprehensive SEO audits and keyword gap analysis

• Created high-converting pages targeting: “best urologist in Chennai,” “PRP hair treatment,” “kidney transplant specialist,” “skin doctor near me,” and more

• Improved mobile Lighthouse scores (Griffin: 48→91, Flora: 45→92)

• Optimized Google Business Profiles with geotagged photos, reviews, and category updates

• Implemented FAQ schema and structured data for better Google Snippet visibility

• Enabled WhatsApp chat, quick call, and inquiry forms to capture leads seamlessly

📈 Results:

• 🚀 35–40% increase in organic website traffic within 4–6 months

• 📍 Page 1 rankings for 20+ keywords across urology, dermatology, and hair transplant services

• 📱 Mobile site speed improved dramatically, enhancing user engagement

• 💬 Higher conversion rates through WhatsApp, forms, and direct Google inquiries

• ⭐ Stronger local map pack visibility with increased 5-star reviews and patient trust