Sunway Medical Centre’s Orthopaedic Centre features a highly experienced team of over 20+ orthopaedic surgeons and specialists. Their expertise spans across trauma care, joint replacement (hip and knee), spine surgery, foot and ankle disorders, hand and microsurgery, paediatric orthopaedics, sports injuries, orthopaedic oncology, and post-operative rehabilitation.

🟧 Challenges in Orthopaedic Care Visibility – Chennai

• Low visibility for geo-targeted searches like “best orthopaedic doctor in Chennai” impacting organic rankings.
• Minimal traffic from high-intent keywords such as “knee pain treatment near me,” reducing inbound patient inquiries.
• Slow mobile page performance, contributing to high bounce rates and poor user experience.
• Lack of localized, patient-focused content specific to Chennai’s orthopaedic needs joint care, sports injuries, and surgery guidance.
  

🟩 Understanding the Orthopaedic Landscape in Chennai

Our strategy began with comprehensive market research on:

• Search behavior for Chennai-based terms like “orthopaedic specialist in Chennai,” “ACL surgeon in Anna Nagar,” and “hip replacement doctor near me.”
• Competitor benchmarking across Apollo, Fortis Malar, Kauvery Hospital, and Practo’s top-performing orthopaedic listings.
• Localized treatment demand, especially in robotic knee replacement, sports injury recovery, trauma care, and spine health.
• User language preferences, identifying keyword intent in both Tamil and English for hyper-localized impact.
  

This data informed a Chennai-specific, condition-driven SEO and content framework designed for lead conversion and authority building.

✅ Orthopaedic SEO Strategy for Sunway Medical Centre, Chennai

🔧 Technical SEO Enhancements

• Boosted mobile PageSpeed score from 38 to 90+ for faster load times and better engagement.
• Integrated structured data (medical procedure, physician schema) to improve crawlability and rich snippet eligibility.
• Added FAQ schema to target voice search and zero-click queries.

🔍 Keyword Strategy

• Focused on long-tail search terms like “hip replacement surgeon in Anna Nagar Chennai.”
• Added condition-based queries such as “robotic knee replacement Chennai” and “shoulder arthroscopy specialist Chennai.”

✍️ Content Marketing

• Created geo-specific landing pages and blog posts covering knee, hip, and spine care for Chennai residents.
• Developed informative content on post-operative care, injury prevention, and physiotherapy benefits.
• Addressed FAQs such as “how long does it take to walk after knee surgery?”

📍 Local SEO Optimization

• Optimized Google Business Profile for Sunway Medical Centre – Anna Nagar.
• Added geotagged photos, structured reviews, and service highlights.
• Ensured NAP consistency across Justdial, Sulekha, Practo, and Google.

🧩 Landing Page Optimization

• Embedded WhatsApp chat, direct CTAs, multilingual support (English/Tamil), and visual testimonials.
• Highlighted key outcomes like surgery success rates, recovery timelines, and doctor qualifications.

📊 Conversion Funnel & Analytics Setup

• Mapped user journey: Search > Landing Page > Inquiry (Call/WhatsApp).
• Configured event tracking for CTAs, appointment clicks, form fills, and video watch time.

📈 Results 

🚀 42% growth in organic traffic within just 5 months through targeted keyword and content strategies
📍 Ranked on Google Page 1 for 35+ Chennai-based orthopaedic keywords, including “joint replacement in Anna Nagar” and “best orthopaedic doctor in Chennai”
📱 Mobile page speed improved from 38 to 91 (Lighthouse), reducing bounce rate and boosting user engagement
💬 2.7X increase in patient inquiries via integrated WhatsApp chat, multilingual web forms, and click-to-call CTAs
🏥 Launched 40+ locality-specific pages covering key areas such as Anna Nagar, T. Nagar, Adyar, Velachery, and OMR for stronger hyperlocal visibility