Target Cancer Care is a specialized oncology center offering advanced cancer diagnostics and treatments, including chemotherapy, radiation, immunotherapy, and personalized cancer care in Chennai. The primary goal was to increase visibility among patients actively seeking expert cancer care and boost appointment inquiries through organic channels.

🟧 Challenges:

• Low organic rankings for high-intent keywords like “cancer specialist in Chennai” and “best oncology hospital”
• Sparse website content and no structured patient education resources
• Weak local SEO presence on Google Maps
• Lack of clear CTAs and conversion-focused landing pages
• Underutilized blog section with no keyword strategy

🟩 Understanding the Oncology Landscape:

We began by deeply analyzing:

• The top-searched cancer-related terms (by cancer type, treatment, and urgency)
• Patient journey from search to booking in Chennai’s oncology ecosystem
• Competitor benchmarking of Apollo Cancer Centre, VS Hospitals, and Gleneagles Global
• Keyword opportunities for both high-volume queries and long-tail symptom-based searches

This research enabled us to build a focused digital roadmap tailored to drive both visibility and patient engagement.

✅ Our Strategy:

• Comprehensive SEO audit and keyword gap analysis
• Built high-converting, SEO-optimized landing pages for key treatments: breast cancer, lung cancer, prostate cancer, etc.
• Targeted long-tail queries like “chemotherapy side effects in Chennai” and “early signs of blood cancer”
• Boosted mobile Lighthouse performance from 39 to 88
• Integrated FAQ schema, medical article markup, and doctor profiles
• Strengthened local SEO with optimized Google Business Profile, patient reviews, and citations
• Added CTAs for WhatsApp, appointment forms, and emergency consultations

📈 Results:

🚀 40% increase in organic traffic within 6 months
📍 Ranked on Page 1 of Google for 30+ oncology keywords
📱 Mobile performance improved from 39 to 88 (Lighthouse score)
🗺️ Improved visibility in the Google Map Pack for Chennai cancer searches
💬 Significant rise in WhatsApp inquiries, form submissions, and appointment bookings