USMLE Strike is a leading USMLE coaching platform that helps Indian and international medical graduates prepare for Step 1, Step 2, and Step 3 exams. Their goal was to become a trusted digital resource for USMLE aspirants.

🟧 Challenges:

• Limited online visibility in Google India and US markets
• Low organic traffic for niche keywords
• Poor page speed on mobile
• Lack of SEO-optimized content for key USMLE topics

🟩 Understanding the Medical Education Landscape:

Before jumping into execution, our team invested time in understanding:

• The structure and complexity of USMLE Step 1, 2, and 3

• Key challenges Indian students face when preparing from India

• Detailed competitor benchmarking (Kaplan, USMLE Eagle, Med School Tutors)

We studied their content strengths, SEO footprint, and weaknesses. Based on this, we created a positioning strategy tailored to outrank them with highly relevant, long-tail content and better technical performance.

✅ Our Strategy:

• SEO Audit + full competitor keyword gap analysis

• Content strategy built around “USMLE from India,” “USMLE fees,” and coaching needs

• Improved mobile page speed from 38 to 89 (Lighthouse score)

• Built dedicated high-converting landing pages for each exam step

• Leveraged schema markup and featured snippets for FAQ visibility

📈 Results:

• 🚀 25% growth in organic traffic (within 6 months)
• 📈 Ranked on Google Page 1 for 20+ USMLE-related keywords
• ⏱ Improved mobile page speed from 38 to 89 (Lighthouse Score)
• 💬 Higher student inquiry rates via blog + WhatsApp automation